Leaderboard

We calculated the top performing brands based on their social media efforts.
Here are the top 25.

How are these scores calculated?

It's actually quite simple. To keep things as fair as possible, we used relative calculations (ie percentages and averages) to determine the winners of the rivalries. To come up with a ranking we added up the following:

  • + Percent of Engagement Tweets
  • + Percent of Tweets Favorited
  • + Percent of Tweets Retweeted
  • + Hours of Engagement Overlap x 25

1

@IGGYAZALEA

IGGY AZALEA / Entertainment

  • 77.3%
  • 100.0%
  • 68.0%
  • 2 HRS

297 points

2

@MapleLeafs

Toronto Maple Leafs / NHL

  • 14.9%
  • 98.5%
  • 96.2%
  • 3 HRS

287 points

3

@marlins

#VoteMarlins / MLB

  • 61.6%
  • 100.0%
  • 72.9%
  • 2 HRS

286 points

4

@NHLJets

Winnipeg Jets / NHL

  • 15.5%
  • 99.1%
  • 94.6%
  • 3 HRS

286 points

5

@seahawks

Seattle Seahawks / NFL

  • 54.3%
  • 94.6%
  • 60.1%
  • 3 HRS

286 points

6

@memgrizz

Memphis Grizzlies / NBA

  • 42.7%
  • 90.3%
  • 73.5%
  • 3 HRS

284 points

7

@VanCanucks

Go To @Canucks / NHL

  • 49.7%
  • 95.8%
  • 60.1%
  • 3 HRS

283 points

8

@Senators

Ottawa Senators / NHL

  • 20.0%
  • 99.0%
  • 84.5%
  • 3 HRS

280 points

9

@NewYorkRedBulls

New York Red Bulls / MLS

  • 30.8%
  • 93.1%
  • 79.5%
  • 3 HRS

280 points

10

@pelicansnba

New Orleans Pelicans / NBA

  • 51.1%
  • 95.5%
  • 56.0%
  • 3 HRS

280 points

11

@Avalanche

Colorado Avalanche / NHL

  • 45.0%
  • 72.3%
  • 85.2%
  • 3 HRS

279 points

12

@hornets

Charlotte Hornets / NBA

  • 18.7%
  • 96.9%
  • 85.9%
  • 3 HRS

278 points

13

@microsoft

Microsoft / NBA

  • 61.9%
  • 99.9%
  • 39.6%
  • 3 HRS

278 points

14

@googleresearch

Google Research / NBA

  • 9.9%
  • 98.8%
  • 92.6%
  • 3 HRS

278 points

15

@NYRangers

New York Rangers / NHL

  • 4.4%
  • 99.8%
  • 96.1%
  • 3 HRS

277 points

16

@TechCrunch

TechCrunch / News

  • 1.5%
  • 100.0%
  • 98.7%
  • 3 HRS

277 points

17

@Discovery

Discovery / News

  • 9.9%
  • 100.0%
  • 90.2%
  • 3 HRS

277 points

18

@raiders

OAKLAND RAIDERS / NFL

  • 50.2%
  • 100.0%
  • 49.8%
  • 3 HRS

277 points

19

@StanfordBiz

Stanford Business / NFL

  • 11.4%
  • 99.6%
  • 89.1%
  • 3 HRS

277 points

20

@prochile

ProChile / NFL

  • 41.2%
  • 98.8%
  • 60.1%
  • 3 HRS

277 points

21

@HoustonDynamo

#VoteDynamo / MLS

  • 24.0%
  • 89.9%
  • 86.0%
  • 3 HRS

277 points

22

@twitter

Twitter / Technology

  • 93.4%
  • 91.2%
  • 90.0%
  • 0 HRS

277 points

23

@pensprlady

Penguins PR / Personal

  • 9.1%
  • 97.3%
  • 93.0%
  • 3 HRS

276 points

24

@reddit

Reddit / News

  • 83.2%
  • 98.8%
  • 17.3%
  • 3 HRS

276 points

25

@Citi

Citi / Finance

  • 29.9%
  • 99.1%
  • 70.0%
  • 3 HRS

276 points

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