Rivalry Results

Broadcast vs Engagement

Among the tweets sent by each brand, compare how many were broadcasting information and how many were engaging their followers.

@velocify

Broadcast 83%
Engagement 17%
Winner

@insidesales

Broadcast 63%
Engagement 37%

How do broadcast and engagement tweets impact my social efforts?

Average Favorites

Check out the percentage of tweets sent by each brand that are marked as a favorite by their followers

@velocify

33.3%
are favorites

1

average per tweet
Winner

@insidesales

36.5%
are favorites

1

average per tweet

What's the big deal with favorite tweets?

Average Retweets

With all the retweets out there, what percent of the brand's tweets get retweeted to their followers?

@velocify

41.1%
get retweeted

2

average per tweet
Winner

@insidesales

71.6%
get retweeted

2

average per tweet

How powerful can a retweet be to your social reach?

Activity

The time of day when brands push content and engage with followers has a big impact on their success.

@velocify

Most
Active
2pm
Most
Engagement
5pm
Engagement
Overlap
None
Winner

@insidesales

Most
Active
1pm
Most
Engagement
12pm
Engagement
Overlap
3 HRS

How can you optimize your social campaign to reach people at the right time?

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