Rivalry Results

Broadcast vs Engagement

Among the tweets sent by each brand, compare how many were broadcasting information and how many were engaging their followers.

@teamrvh

Broadcast 50%
Engagement 50%

@southlake_news

Broadcast 60%
Engagement 40%

@sickkidsnews

Broadcast 74%
Engagement 26%
Winner

@jo_brant

Broadcast 49%
Engagement 51%

How do broadcast and engagement tweets impact my social efforts?

Average Favorites

Check out the percentage of tweets sent by each brand that are marked as a favorite by their followers

@teamrvh

26.1%
are favorites

1

average per tweet

@southlake_news

47.4%
are favorites

2

average per tweet
Winner

@sickkidsnews

73.3%
are favorites

11

average per tweet

@jo_brant

33.1%
are favorites

1

average per tweet

What's the big deal with favorite tweets?

Average Retweets

With all the retweets out there, what percent of the brand's tweets get retweeted to their followers?

@teamrvh

76.3%
get retweeted

32

average per tweet
Winner

@southlake_news

88.6%
get retweeted

79

average per tweet

@sickkidsnews

85.2%
get retweeted

15

average per tweet

@jo_brant

68.4%
get retweeted

24

average per tweet

How powerful can a retweet be to your social reach?

Activity

The time of day when brands push content and engage with followers has a big impact on their success.

Winner

@teamrvh

Most
Active
11am
Most
Engagement
11am
Engagement
Overlap
3 HRS

@southlake_news

Most
Active
11am
Most
Engagement
12pm
Engagement
Overlap
3 HRS

@sickkidsnews

Most
Active
10am
Most
Engagement
10am
Engagement
Overlap
2 HRS

@jo_brant

Most
Active
10am
Most
Engagement
12pm
Engagement
Overlap
1 HR

How can you optimize your social campaign to reach people at the right time?

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