Rivalry Results

Broadcast vs Engagement

Among the tweets sent by each brand, compare how many were broadcasting information and how many were engaging their followers.

@siriusxmcanada

Broadcast 59%
Engagement 41%
Winner

@spotifycanada

Broadcast 50%
Engagement 50%

How do broadcast and engagement tweets impact my social efforts?

Average Favorites

Check out the percentage of tweets sent by each brand that are marked as a favorite by their followers

@siriusxmcanada

48.1%
are favorites

3

average per tweet
Winner

@spotifycanada

51.4%
are favorites

30

average per tweet

What's the big deal with favorite tweets?

Average Retweets

With all the retweets out there, what percent of the brand's tweets get retweeted to their followers?

@siriusxmcanada

59.3%
get retweeted

56

average per tweet
Winner

@spotifycanada

89.5%
get retweeted

82

average per tweet

How powerful can a retweet be to your social reach?

Activity

The time of day when brands push content and engage with followers has a big impact on their success.

Winner

@siriusxmcanada

Most
Active
12pm
Most
Engagement
12pm
Engagement
Overlap
3 HRS

@spotifycanada

Most
Active
3pm
Most
Engagement
1pm
Engagement
Overlap
1 HR

How can you optimize your social campaign to reach people at the right time?

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