Rivalry Results

Broadcast vs Engagement

Among the tweets sent by each brand, compare how many were broadcasting information and how many were engaging their followers.

Winner

@nyjets

Broadcast 74%
Engagement 26%

How do broadcast and engagement tweets impact my social efforts?

Average Favorites

Check out the percentage of tweets sent by each brand that are marked as a favorite by their followers

Winner

@nyjets

77.3%
are favorites

136

average per tweet

What's the big deal with favorite tweets?

Average Retweets

With all the retweets out there, what percent of the brand's tweets get retweeted to their followers?

Winner

@nyjets

98.5%
get retweeted

74

average per tweet

How powerful can a retweet be to your social reach?

Activity

The time of day when brands push content and engage with followers has a big impact on their success.

Winner

@nyjets

Most
Active
12pm
Most
Engagement
4pm
Engagement
Overlap
None

How can you optimize your social campaign to reach people at the right time?

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