Rivalry Results

Broadcast vs Engagement

Among the tweets sent by each brand, compare how many were broadcasting information and how many were engaging their followers.

@nbc

Broadcast 23%
Engagement 77%

@CBS

Broadcast 56%
Engagement 44%

@ABCNetwork

Broadcast 26%
Engagement 74%
Winner

@FoxTV

Broadcast 7%
Engagement 93%

How do broadcast and engagement tweets impact my social efforts?

Average Favorites

Check out the percentage of tweets sent by each brand that are marked as a favorite by their followers

@nbc

30.2%
are favorites

57

average per tweet
Winner

@CBS

56.0%
are favorites

85

average per tweet

@ABCNetwork

32.2%
are favorites

233

average per tweet

@FoxTV

10.3%
are favorites

17

average per tweet

What's the big deal with favorite tweets?

Average Retweets

With all the retweets out there, what percent of the brand's tweets get retweeted to their followers?

@nbc

95.6%
get retweeted

245

average per tweet
Winner

@CBS

99.1%
get retweeted

102

average per tweet

@ABCNetwork

82.5%
get retweeted

1,799

average per tweet

@FoxTV

96.4%
get retweeted

267

average per tweet

How powerful can a retweet be to your social reach?

Activity

The time of day when brands push content and engage with followers has a big impact on their success.

@nbc

Most
Active
12pm
Most
Engagement
6pm
Engagement
Overlap
None

@CBS

Most
Active
9pm
Most
Engagement
6pm
Engagement
Overlap
None
Winner

@ABCNetwork

Most
Active
7pm
Most
Engagement
7pm
Engagement
Overlap
2 HRS

@FoxTV

Most
Active
1pm
Most
Engagement
6pm
Engagement
Overlap
None

How can you optimize your social campaign to reach people at the right time?

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