Rivalry Results

Broadcast vs Engagement

Among the tweets sent by each brand, compare how many were broadcasting information and how many were engaging their followers.

@miamidolphins

Broadcast 78%
Engagement 22%
Winner

@lions

Broadcast 74%
Engagement 26%

How do broadcast and engagement tweets impact my social efforts?

Average Favorites

Check out the percentage of tweets sent by each brand that are marked as a favorite by their followers

@miamidolphins

79.0%
are favorites

182

average per tweet
Winner

@lions

80.1%
are favorites

156

average per tweet

What's the big deal with favorite tweets?

Average Retweets

With all the retweets out there, what percent of the brand's tweets get retweeted to their followers?

Winner

@miamidolphins

99.5%
get retweeted

111

average per tweet

@lions

98.8%
get retweeted

70

average per tweet

How powerful can a retweet be to your social reach?

Activity

The time of day when brands push content and engage with followers has a big impact on their success.

Winner

@miamidolphins

Most
Active
4pm
Most
Engagement
4pm
Engagement
Overlap
2 HRS

@lions

Most
Active
10am
Most
Engagement
5pm
Engagement
Overlap
None

How can you optimize your social campaign to reach people at the right time?

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