Rivalry Results

Broadcast vs Engagement

Among the tweets sent by each brand, compare how many were broadcasting information and how many were engaging their followers.

@jasonkapler

Broadcast 51%
Engagement 49%
Winner

@eye4style

Broadcast 41%
Engagement 59%

@samewen

Broadcast 69%
Engagement 31%

@heatherpark

Broadcast 75%
Engagement 25%

How do broadcast and engagement tweets impact my social efforts?

Average Favorites

Check out the percentage of tweets sent by each brand that are marked as a favorite by their followers

@jasonkapler

26.7%
are favorites

0

average per tweet
Winner

@eye4style

46.8%
are favorites

2

average per tweet

@samewen

29.7%
are favorites

1

average per tweet

@heatherpark

39.0%
are favorites

1

average per tweet

What's the big deal with favorite tweets?

Average Retweets

With all the retweets out there, what percent of the brand's tweets get retweeted to their followers?

@jasonkapler

31.5%
get retweeted

368

average per tweet
Winner

@eye4style

51.1%
get retweeted

3,357

average per tweet

@samewen

17.7%
get retweeted

1,389

average per tweet

@heatherpark

13.8%
get retweeted

64

average per tweet

How powerful can a retweet be to your social reach?

Activity

The time of day when brands push content and engage with followers has a big impact on their success.

@jasonkapler

Most
Active
8am
Most
Engagement
12pm
Engagement
Overlap
None
Winner

@eye4style

Most
Active
7pm
Most
Engagement
8pm
Engagement
Overlap
2 HRS

@samewen

Most
Active
11am
Most
Engagement
10am
Engagement
Overlap
1 HR

@heatherpark

Most
Active
2pm
Most
Engagement
6pm
Engagement
Overlap
None

How can you optimize your social campaign to reach people at the right time?

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