Rivalry Results

Broadcast vs Engagement

Among the tweets sent by each brand, compare how many were broadcasting information and how many were engaging their followers.

@ioFABRICinc

Broadcast 92%
Engagement 8%
Winner

@DataCore

Broadcast 45%
Engagement 55%

How do broadcast and engagement tweets impact my social efforts?

Average Favorites

Check out the percentage of tweets sent by each brand that are marked as a favorite by their followers

Winner

@ioFABRICinc

22.9%
are favorites

0

average per tweet

@DataCore

22.1%
are favorites

0

average per tweet

What's the big deal with favorite tweets?

Average Retweets

With all the retweets out there, what percent of the brand's tweets get retweeted to their followers?

@ioFABRICinc

26.2%
get retweeted

0

average per tweet
Winner

@DataCore

84.8%
get retweeted

2

average per tweet

How powerful can a retweet be to your social reach?

Activity

The time of day when brands push content and engage with followers has a big impact on their success.

@ioFABRICinc

Most
Active
9am
Most
Engagement
12pm
Engagement
Overlap
None
Winner

@DataCore

Most
Active
9am
Most
Engagement
10am
Engagement
Overlap
3 HRS

How can you optimize your social campaign to reach people at the right time?

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