Rivalry Results

Broadcast vs Engagement

Among the tweets sent by each brand, compare how many were broadcasting information and how many were engaging their followers.

@freshbooks

Broadcast 54%
Engagement 46%
Winner

@xero

Broadcast 39%
Engagement 61%

How do broadcast and engagement tweets impact my social efforts?

Average Favorites

Check out the percentage of tweets sent by each brand that are marked as a favorite by their followers

@freshbooks

49.2%
are favorites

1

average per tweet
Winner

@xero

48.5%
are favorites

3

average per tweet

What's the big deal with favorite tweets?

Average Retweets

With all the retweets out there, what percent of the brand's tweets get retweeted to their followers?

@freshbooks

31.3%
get retweeted

1

average per tweet
Winner

@xero

42.8%
get retweeted

2

average per tweet

How powerful can a retweet be to your social reach?

Activity

The time of day when brands push content and engage with followers has a big impact on their success.

@freshbooks

Most
Active
10am
Most
Engagement
12pm
Engagement
Overlap
None
Winner

@xero

Most
Active
7pm
Most
Engagement
7pm
Engagement
Overlap
1 HR

How can you optimize your social campaign to reach people at the right time?

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