Rivalry Results

Broadcast vs Engagement

Among the tweets sent by each brand, compare how many were broadcasting information and how many were engaging their followers.

@coke

Broadcast 31%
Engagement 69%

@pepsi

Broadcast 30%
Engagement 70%
Winner

@drpepper

Broadcast 2%
Engagement 98%

How do broadcast and engagement tweets impact my social efforts?

Average Favorites

Check out the percentage of tweets sent by each brand that are marked as a favorite by their followers

@coke

33.7%
are favorites

1

average per tweet

@pepsi

69.8%
are favorites

233

average per tweet
Winner

@drpepper

72.2%
are favorites

10

average per tweet

What's the big deal with favorite tweets?

Average Retweets

With all the retweets out there, what percent of the brand's tweets get retweeted to their followers?

@coke

24.1%
get retweeted

114

average per tweet
Winner

@pepsi

48.2%
get retweeted

233

average per tweet

@drpepper

37.0%
get retweeted

5

average per tweet

How powerful can a retweet be to your social reach?

Activity

The time of day when brands push content and engage with followers has a big impact on their success.

@coke

Most
Active
8pm
Most
Engagement
12am
Engagement
Overlap
None

@pepsi

Most
Active
10am
Most
Engagement
7pm
Engagement
Overlap
None
Winner

@drpepper

Most
Active
6pm
Most
Engagement
6pm
Engagement
Overlap
1 HR

How can you optimize your social campaign to reach people at the right time?

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