Rivalry Results

Broadcast vs Engagement

Among the tweets sent by each brand, compare how many were broadcasting information and how many were engaging their followers.

Winner

@averda

Broadcast 66%
Engagement 34%

@veolia

Broadcast 78%
Engagement 22%

@sitafrance

Broadcast 73%
Engagement 27%

How do broadcast and engagement tweets impact my social efforts?

Average Favorites

Check out the percentage of tweets sent by each brand that are marked as a favorite by their followers

@averda

28.2%
are favorites

1

average per tweet
Winner

@veolia

74.2%
are favorites

5

average per tweet

@sitafrance

12.3%
are favorites

0

average per tweet

What's the big deal with favorite tweets?

Average Retweets

With all the retweets out there, what percent of the brand's tweets get retweeted to their followers?

@averda

53.3%
get retweeted

3

average per tweet
Winner

@veolia

91.7%
get retweeted

16

average per tweet

@sitafrance

65.6%
get retweeted

2

average per tweet

How powerful can a retweet be to your social reach?

Activity

The time of day when brands push content and engage with followers has a big impact on their success.

Winner

@averda

Most
Active
7am
Most
Engagement
7am
Engagement
Overlap
3 HRS

@veolia

Most
Active
12pm
Most
Engagement
5am
Engagement
Overlap
None

@sitafrance

Most
Active
5am
Most
Engagement
5am
Engagement
Overlap
2 HRS

How can you optimize your social campaign to reach people at the right time?

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