Rivalry Results

Broadcast vs Engagement

Among the tweets sent by each brand, compare how many were broadcasting information and how many were engaging their followers.

Winner

@adnl

Broadcast 66%
Engagement 34%

@NUnl

Broadcast 99%
Engagement 1%

@NOS

Broadcast 95%
Engagement 5%

How do broadcast and engagement tweets impact my social efforts?

Average Favorites

Check out the percentage of tweets sent by each brand that are marked as a favorite by their followers

@adnl

56.4%
are favorites

4

average per tweet
Winner

@NUnl

96.5%
are favorites

11

average per tweet

@NOS

93.6%
are favorites

14

average per tweet

What's the big deal with favorite tweets?

Average Retweets

With all the retweets out there, what percent of the brand's tweets get retweeted to their followers?

@adnl

93.8%
get retweeted

7

average per tweet
Winner

@NUnl

97.0%
get retweeted

8

average per tweet

@NOS

95.4%
get retweeted

13

average per tweet

How powerful can a retweet be to your social reach?

Activity

The time of day when brands push content and engage with followers has a big impact on their success.

Winner

@adnl

Most
Active
5am
Most
Engagement
4am
Engagement
Overlap
3 HRS

@NUnl

Most
Active
6am
Most
Engagement
3am
Engagement
Overlap
None

@NOS

Most
Active
11am
Most
Engagement
2pm
Engagement
Overlap
None

How can you optimize your social campaign to reach people at the right time?

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