Rivalry Results

Broadcast vs Engagement

Among the tweets sent by each brand, compare how many were broadcasting information and how many were engaging their followers.

Winner

@Walmart

Broadcast 2%
Engagement 98%

@Target

Broadcast 3%
Engagement 97%

@HomeDepot

Broadcast 94%
Engagement 6%

How do broadcast and engagement tweets impact my social efforts?

Average Favorites

Check out the percentage of tweets sent by each brand that are marked as a favorite by their followers

@Walmart

23.7%
are favorites

1

average per tweet

@Target

67.5%
are favorites

8

average per tweet
Winner

@HomeDepot

94.1%
are favorites

60

average per tweet

What's the big deal with favorite tweets?

Average Retweets

With all the retweets out there, what percent of the brand's tweets get retweeted to their followers?

@Walmart

7.3%
get retweeted

295

average per tweet

@Target

30.4%
get retweeted

4

average per tweet
Winner

@HomeDepot

100.0%
get retweeted

26

average per tweet

How powerful can a retweet be to your social reach?

Activity

The time of day when brands push content and engage with followers has a big impact on their success.

Winner

@Walmart

Most
Active
5pm
Most
Engagement
7pm
Engagement
Overlap
1 HR

@Target

Most
Active
3pm
Most
Engagement
5pm
Engagement
Overlap
None

@HomeDepot

Most
Active
9am
Most
Engagement
3pm
Engagement
Overlap
None

How can you optimize your social campaign to reach people at the right time?

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