Rivalry Results

Broadcast vs Engagement

Among the tweets sent by each brand, compare how many were broadcasting information and how many were engaging their followers.

@UMBBank

Broadcast 84%
Engagement 16%
Winner

@1stmidwest

Broadcast 78%
Engagement 22%

@BancFirstOK

Broadcast 100%
Engagement 0%

@StateStreet

Broadcast 94%
Engagement 6%

How do broadcast and engagement tweets impact my social efforts?

Average Favorites

Check out the percentage of tweets sent by each brand that are marked as a favorite by their followers

@UMBBank

24.5%
are favorites

0

average per tweet

@1stmidwest

20.2%
are favorites

0

average per tweet
Winner

@BancFirstOK

100.0%
are favorites

3

average per tweet

@StateStreet

77.5%
are favorites

30

average per tweet

What's the big deal with favorite tweets?

Average Retweets

With all the retweets out there, what percent of the brand's tweets get retweeted to their followers?

@UMBBank

33.2%
get retweeted

1

average per tweet

@1stmidwest

27.7%
get retweeted

1

average per tweet

@BancFirstOK

66.7%
get retweeted

2

average per tweet
Winner

@StateStreet

80.2%
get retweeted

12

average per tweet

How powerful can a retweet be to your social reach?

Activity

The time of day when brands push content and engage with followers has a big impact on their success.

@UMBBank

Most
Active
2pm
Most
Engagement
12pm
Engagement
Overlap
1 HR

@1stmidwest

Most
Active
12pm
Most
Engagement
12pm
Engagement
Overlap
1 HR

@BancFirstOK

Most
Active
2pm
Most
Engagement
6pm
Engagement
Overlap
None
Winner

@StateStreet

Most
Active
12pm
Most
Engagement
11am
Engagement
Overlap
2 HRS

How can you optimize your social campaign to reach people at the right time?

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