Rivalry Results

Broadcast vs Engagement

Among the tweets sent by each brand, compare how many were broadcasting information and how many were engaging their followers.

@Questrade

Broadcast 67%
Engagement 33%
Winner

@wealthsimple

Broadcast 57%
Engagement 43%

@wealthbar

Broadcast 70%
Engagement 30%

How do broadcast and engagement tweets impact my social efforts?

Average Favorites

Check out the percentage of tweets sent by each brand that are marked as a favorite by their followers

@Questrade

22.1%
are favorites

0

average per tweet
Winner

@wealthsimple

75.8%
are favorites

18

average per tweet

@wealthbar

27.6%
are favorites

1

average per tweet

What's the big deal with favorite tweets?

Average Retweets

With all the retweets out there, what percent of the brand's tweets get retweeted to their followers?

@Questrade

16.2%
get retweeted

2

average per tweet
Winner

@wealthsimple

62.3%
get retweeted

7

average per tweet

@wealthbar

32.3%
get retweeted

3

average per tweet

How powerful can a retweet be to your social reach?

Activity

The time of day when brands push content and engage with followers has a big impact on their success.

Winner

@Questrade

Most
Active
11am
Most
Engagement
11am
Engagement
Overlap
1 HR

@wealthsimple

Most
Active
10am
Most
Engagement
3pm
Engagement
Overlap
None

@wealthbar

Most
Active
1pm
Most
Engagement
11am
Engagement
Overlap
1 HR

How can you optimize your social campaign to reach people at the right time?

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