Rivalry Results

Broadcast vs Engagement

Among the tweets sent by each brand, compare how many were broadcasting information and how many were engaging their followers.

@PhilipsLightingUK

Broadcast 0%
Engagement 0%

@OsramUK

Broadcast 71%
Engagement 29%
Winner

@philipslight

Broadcast 61%
Engagement 39%

@iGuzziniUK

Broadcast 69%
Engagement 31%

How do broadcast and engagement tweets impact my social efforts?

Average Favorites

Check out the percentage of tweets sent by each brand that are marked as a favorite by their followers

@PhilipsLightingUK

0.0%
are favorites

0

average per tweet

@OsramUK

32.5%
are favorites

1

average per tweet
Winner

@philipslight

58.4%
are favorites

3

average per tweet

@iGuzziniUK

44.7%
are favorites

1

average per tweet

What's the big deal with favorite tweets?

Average Retweets

With all the retweets out there, what percent of the brand's tweets get retweeted to their followers?

@PhilipsLightingUK

0.0%
get retweeted

0

average per tweet

@OsramUK

50.1%
get retweeted

5

average per tweet
Winner

@philipslight

74.9%
get retweeted

5

average per tweet

@iGuzziniUK

56.3%
get retweeted

79

average per tweet

How powerful can a retweet be to your social reach?

Activity

The time of day when brands push content and engage with followers has a big impact on their success.

@PhilipsLightingUK

Most
Active
Most
Engagement
Engagement
Overlap
None
Winner

@OsramUK

Most
Active
6am
Most
Engagement
6am
Engagement
Overlap
3 HRS

@philipslight

Most
Active
10am
Most
Engagement
1pm
Engagement
Overlap
1 HR

@iGuzziniUK

Most
Active
8am
Most
Engagement
10am
Engagement
Overlap
2 HRS

How can you optimize your social campaign to reach people at the right time?

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