Among the tweets sent by each brand, compare how many were broadcasting information and how many were engaging their followers.
Check out the percentage of tweets sent by each brand that are marked as a favorite by their followers
With all the retweets out there, what percent of the brand's tweets get retweeted to their followers?
The time of day when brands push content and engage with followers has a big impact on their success.
Here are a few tweets that saw a lot of engagement the brand's followers.
We all love being talked about - here are some of the most popular mentions of these brands.