Rivalry Results

Broadcast vs Engagement

Among the tweets sent by each brand, compare how many were broadcasting information and how many were engaging their followers.

Winner

@Guggenheim

Broadcast 60%
Engagement 40%

@mocalosangeles

Broadcast 97%
Engagement 3%

@gagosian

Broadcast 93%
Engagement 7%

@museummodernart

Broadcast 76%
Engagement 24%

How do broadcast and engagement tweets impact my social efforts?

Average Favorites

Check out the percentage of tweets sent by each brand that are marked as a favorite by their followers

@Guggenheim

63.8%
are favorites

65

average per tweet
Winner

@mocalosangeles

93.7%
are favorites

14

average per tweet

@gagosian

90.8%
are favorites

15

average per tweet

@museummodernart

87.3%
are favorites

115

average per tweet

What's the big deal with favorite tweets?

Average Retweets

With all the retweets out there, what percent of the brand's tweets get retweeted to their followers?

@Guggenheim

96.9%
get retweeted

39

average per tweet
Winner

@mocalosangeles

97.9%
get retweeted

7

average per tweet

@gagosian

93.0%
get retweeted

7

average per tweet

@museummodernart

93.3%
get retweeted

53

average per tweet

How powerful can a retweet be to your social reach?

Activity

The time of day when brands push content and engage with followers has a big impact on their success.

@Guggenheim

Most
Active
10am
Most
Engagement
11am
Engagement
Overlap
2 HRS
Winner

@mocalosangeles

Most
Active
4pm
Most
Engagement
5pm
Engagement
Overlap
3 HRS

@gagosian

Most
Active
1pm
Most
Engagement
10am
Engagement
Overlap
1 HR

@museummodernart

Most
Active
11am
Most
Engagement
3pm
Engagement
Overlap
None

How can you optimize your social campaign to reach people at the right time?

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