Rivalry Results

Broadcast vs Engagement

Among the tweets sent by each brand, compare how many were broadcasting information and how many were engaging their followers.

@GivenGain

Broadcast 77%
Engagement 23%
Winner

@crowdrise

Broadcast 57%
Engagement 43%

@justgiving

Broadcast 71%
Engagement 29%

@gofundme

Broadcast 86%
Engagement 14%

How do broadcast and engagement tweets impact my social efforts?

Average Favorites

Check out the percentage of tweets sent by each brand that are marked as a favorite by their followers

@GivenGain

53.4%
are favorites

1

average per tweet

@crowdrise

52.9%
are favorites

4

average per tweet

@justgiving

75.3%
are favorites

8

average per tweet
Winner

@gofundme

87.7%
are favorites

71

average per tweet

What's the big deal with favorite tweets?

Average Retweets

With all the retweets out there, what percent of the brand's tweets get retweeted to their followers?

@GivenGain

52.9%
get retweeted

22

average per tweet

@crowdrise

78.9%
get retweeted

1,421

average per tweet

@justgiving

77.1%
get retweeted

1,014

average per tweet
Winner

@gofundme

98.2%
get retweeted

153

average per tweet

How powerful can a retweet be to your social reach?

Activity

The time of day when brands push content and engage with followers has a big impact on their success.

@GivenGain

Most
Active
6am
Most
Engagement
4am
Engagement
Overlap
1 HR
Winner

@crowdrise

Most
Active
12pm
Most
Engagement
11am
Engagement
Overlap
2 HRS

@justgiving

Most
Active
6am
Most
Engagement
4pm
Engagement
Overlap
None

@gofundme

Most
Active
11am
Most
Engagement
3pm
Engagement
Overlap
None

How can you optimize your social campaign to reach people at the right time?

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