Rivalry Results

Broadcast vs Engagement

Among the tweets sent by each brand, compare how many were broadcasting information and how many were engaging their followers.

@CBCF

Broadcast 63%
Engagement 37%

@theHSF

Broadcast 48%
Engagement 52%

@CMHA_NTL

Broadcast 70%
Engagement 31%
Winner

@CNIB

Broadcast 45%
Engagement 55%

How do broadcast and engagement tweets impact my social efforts?

Average Favorites

Check out the percentage of tweets sent by each brand that are marked as a favorite by their followers

@CBCF

62.4%
are favorites

4

average per tweet

@theHSF

52.0%
are favorites

3

average per tweet
Winner

@CMHA_NTL

76.0%
are favorites

17

average per tweet

@CNIB

35.9%
are favorites

1

average per tweet

What's the big deal with favorite tweets?

Average Retweets

With all the retweets out there, what percent of the brand's tweets get retweeted to their followers?

@CBCF

83.8%
get retweeted

8

average per tweet

@theHSF

75.3%
get retweeted

4

average per tweet

@CMHA_NTL

82.0%
get retweeted

42

average per tweet
Winner

@CNIB

91.8%
get retweeted

9

average per tweet

How powerful can a retweet be to your social reach?

Activity

The time of day when brands push content and engage with followers has a big impact on their success.

@CBCF

Most
Active
10am
Most
Engagement
12pm
Engagement
Overlap
1 HR
Winner

@theHSF

Most
Active
9am
Most
Engagement
11am
Engagement
Overlap
3 HRS

@CMHA_NTL

Most
Active
12pm
Most
Engagement
9am
Engagement
Overlap
None

@CNIB

Most
Active
9am
Most
Engagement
1pm
Engagement
Overlap
None

How can you optimize your social campaign to reach people at the right time?

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