Rivalry Results

Broadcast vs Engagement

Among the tweets sent by each brand, compare how many were broadcasting information and how many were engaging their followers.

@Avecto

Broadcast 82%
Engagement 18%
Winner

@bromium

Broadcast 49%
Engagement 51%

How do broadcast and engagement tweets impact my social efforts?

Average Favorites

Check out the percentage of tweets sent by each brand that are marked as a favorite by their followers

@Avecto

27.5%
are favorites

1

average per tweet
Winner

@bromium

35.6%
are favorites

1

average per tweet

What's the big deal with favorite tweets?

Average Retweets

With all the retweets out there, what percent of the brand's tweets get retweeted to their followers?

Winner

@Avecto

60.4%
get retweeted

4

average per tweet

@bromium

42.2%
get retweeted

1

average per tweet

How powerful can a retweet be to your social reach?

Activity

The time of day when brands push content and engage with followers has a big impact on their success.

@Avecto

Most
Active
4am
Most
Engagement
11am
Engagement
Overlap
None
Winner

@bromium

Most
Active
12pm
Most
Engagement
12pm
Engagement
Overlap
2 HRS

How can you optimize your social campaign to reach people at the right time?

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