Rivalry Results

Broadcast vs Engagement

Among the tweets sent by each brand, compare how many were broadcasting information and how many were engaging their followers.

@AnsaFinancial

Broadcast 100%
Engagement 0%
Winner

@ScotiabankTT

Broadcast 78%
Engagement 22%

How do broadcast and engagement tweets impact my social efforts?

Average Favorites

Check out the percentage of tweets sent by each brand that are marked as a favorite by their followers

Winner

@AnsaFinancial

10.4%
are favorites

0

average per tweet

@ScotiabankTT

9.8%
are favorites

0

average per tweet

What's the big deal with favorite tweets?

Average Retweets

With all the retweets out there, what percent of the brand's tweets get retweeted to their followers?

@AnsaFinancial

2.8%
get retweeted

0

average per tweet
Winner

@ScotiabankTT

5.3%
get retweeted

0

average per tweet

How powerful can a retweet be to your social reach?

Activity

The time of day when brands push content and engage with followers has a big impact on their success.

Winner

@AnsaFinancial

Most
Active
11am
Most
Engagement
12pm
Engagement
Overlap
2 HRS

@ScotiabankTT

Most
Active
9am
Most
Engagement
1pm
Engagement
Overlap
None

How can you optimize your social campaign to reach people at the right time?

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