Rivalry Results

Broadcast vs Engagement

Among the tweets sent by each brand, compare how many were broadcasting information and how many were engaging their followers.

@AnaheimDucks

Broadcast 76%
Engagement 24%

@bengals

Broadcast 83%
Engagement 17%
Winner

@colts

Broadcast 41%
Engagement 59%

@pacers

Broadcast 80%
Engagement 20%

How do broadcast and engagement tweets impact my social efforts?

Average Favorites

Check out the percentage of tweets sent by each brand that are marked as a favorite by their followers

Winner

@AnaheimDucks

88.1%
are favorites

133

average per tweet

@bengals

84.4%
are favorites

154

average per tweet

@colts

56.1%
are favorites

208

average per tweet

@pacers

83.8%
are favorites

110

average per tweet

What's the big deal with favorite tweets?

Average Retweets

With all the retweets out there, what percent of the brand's tweets get retweeted to their followers?

@AnaheimDucks

95.1%
get retweeted

44

average per tweet

@bengals

98.6%
get retweeted

76

average per tweet

@colts

91.5%
get retweeted

166

average per tweet
Winner

@pacers

99.1%
get retweeted

68

average per tweet

How powerful can a retweet be to your social reach?

Activity

The time of day when brands push content and engage with followers has a big impact on their success.

Winner

@AnaheimDucks

Most
Active
10pm
Most
Engagement
11pm
Engagement
Overlap
2 HRS

@bengals

Most
Active
11am
Most
Engagement
4pm
Engagement
Overlap
None

@colts

Most
Active
2pm
Most
Engagement
4pm
Engagement
Overlap
None

@pacers

Most
Active
8pm
Most
Engagement
7pm
Engagement
Overlap
2 HRS

How can you optimize your social campaign to reach people at the right time?

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