Social Media Winner: Cleveland Indians
When it’s game time, fan enthusiasm explodes. Mascots are dancing, the KissCam scans the bleachers, and people start the wave. But how do you keep fans engaged after everyone’s gone home and the popcorn is swept away?
Social media is key for fan engagement, and the Cleveland Indians have some impressive statistics. What are some of the most successful strategies in their social playbook? Let’s take a look!
1. Easy to Connect
The official Indians website makes it super easy to engage the team on social media. It lists not on the official Indians Twitter account, but also players and even the Slider the mascot! Right away, several social connections are made, giving online brand engagement a boost.
2. They Know Online Game Time
Often a brand’s active hours on Twitter differ from th